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Arbitron Guide 'To Encourage Transparency'
Arbitron has released a document responding to issues and questions raised by clients and industry committees regarding its offerings for 'Next Generation Electronic Measurement'.
The Comprehensive Resource Guide to Next Generation Electronic Measurement has nearly three hundred pages of documentation and is being shared with all the firm's clients in order 'to achieve the highest possible degree of transparency and allow broad discussion of the issues relating to PPM and electronic measurement.'The Guide includes, among other sections> - Arbitron's responses to questions from industry committees on PPM
- Electronic measurement beyond the top 50 markets
- Plans regarding audio encoding and matching technology
- Arbitron's position on universal encoding
- Commitment to multi-media measurement
- MRC accreditation status
- sample and methodology information
- Updated roll-out schedule and timelines
- Technology descriptions
- information on International usage and acceptance
- information on Project Apollo, and
- ARF/ESOMAR research white papers on PPM and electronic measurement.
'This guide reinforces how much we have learned about creating and launching electronic media measurement and the depth of our commitment and experience,' comments President and CEO Steve Morris. 'We encourage a transparent and open discussion about how to ensure that radio measurement stays at the leading edge for generations to come.'The Guide is available at www.arbitron.com/portable_people_meters/industry_main.htm” target=”top”>www.arbitron.com/portable_people_meters/industry_main.htm
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