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Mobile User Panel Launched
UK agency ORC International has launched OmniPanel, an opinion panel to track consumer usage patterns, behaviours, preferences and buying intentions in the mobile telecoms industry.
The OmniPanel is a traditional omnibus enabling clients to conduct research such as market segmentation, consumer profiling, brand perceptions, customer insight and satisfaction exercises, and intended for operators, handset manufacturers, retailers, content/service providers and investors. Subscribers can include proprietary questions and have full access to the core dataset based on 500 interviews conducted every two months. The 500 are split between 400 randomly selected respondents and 100 recruited panelists.
The initial wave, conducted in April 2006, targeted higher spending users of mobile technology and services, looking at the key factors which currently impact upon choice, expenditure and brand perception.
ORC International is online at www.orc.co.uk .
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