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Hyperlink acquired by Xinhua in China
Financial information company Xinhua Finance has signed an agreement to purchase a majority stake in Shanghai Hyperlink Market Research Co Ltd, one of China's top agencies and a leader in consumer trends research and data.
The acquisition is a crucial part of Xinhua Finance's strategy to expand the distribution of its content within the Chinese market. Xinhua CEO Fredy Bush said that the company is leveraging its content and client base with its growing capabilities in advertising across various platforms in China. 'As we build the distribution and expand advertising opportunities for our clients, we are finding a growing need for reliable market data which Hyperlink can fulfil.' Ms Bush said the market and consumer data that Hyperlink provides will assist Xinhua Finance's advertising clients to assess the best means to place advertising dollars by providing accurate demographic studies and focus groups.
Hyperlink has strengths in consumer product research, both qualitative and quantitative. It uses focus group methods, including a proprietary online group system to accurately monitor consumer trends in a country where reliable demographic data can be hard to find.
Hyperlink's founder and CEO Stephen Xie says he is very pleased for the company to become a part of Xinhua, which among other benefits can provide improved contacts with international advertising and financial investor clients who need quality market data. Hyperlink is headquartered in Shanghai and has offices in Beijing and Guangzhou.
Xinhua is online at www.xinhuafinance.com .
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