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New Press Monitoring Tool from TNS MI
TNS Media Intelligence has launched TNS PRess, billed as a straightforward, cost effective ad hoc press monitoring tool for the PR industry.
The tool makes use of the Newspaper Licensing Agency's (NLA) e-clips database, offering an ad hoc press monitoring service for PR agencies to track each press release on a project-by-project basis. The service covers all UK national newspaper titles electronically, and promises further improvements in accuracy and high quality, full colour cuttings.
MD Madeleine Kernot comments: 'Whilst we continue to work with our clients on long-term briefs, TNS PRess will allow our dedicated account management team to work with existing clients on individual projects at a moments notice.'
The group is online at www.tns-global.com .
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