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'United Nations' Line-up for MR Summit
A stellar line-up of North American and Global MR chiefs will gather in Chicago on September 28-29 to discuss ways of improving respondent co-operation, and to formulate an action plan.
The Research Industry Summit to Improve Respondent Cooperation will take place at the Drake Hotel Chicago, IL and will feature the CEOs & Presidents of several of the world's top ten agencies; research heads from major client corporations including Procter & Gamble, IBM, Warner Bros and VISA; leaders of five major research industry associations and other 'Experts, Giants & Legends'. The aim is to formulate and implement a campaign to improve respondent co-operation.
The Summit is organised by IIR, the producers of The Market Research Event and will feature sessions discussing solutions to respondent wearout, laziness and cheaters; the leveraging of technology to eliminate panel duplicity; and engagement strategies that build respondent
loyalty and honesty for the long term.
The goal of the summit, touted by some as 'the inaugural 'United Nations' of market research' is to reach an industry consensus among all factions on a plan of action to maximize respondent co-operation, and a financial solution to support it. CMOR (the Council of Marketing and Opinion Research) - the industry's chief agent for respondent co-operation issues - will unveil a new roadmap toward this goal to be discussed by the summit.
The full list of those booked to attend is as follows:- Diane Bowers, President, CASRO
- Larry Brownell, Executive Director, MRA
- Eileen Campbell, Chairman, Millward Brown NA, President-Global Development (Representing Kantar Group)
- Simon Chadwick, Partner, Cambiar
- Owen Charlebois, President-Operations,Technology and R&D, Arbitron
- Kimberley Dedeker, VP-Global Consumer & Market Knowledge, Procter & Gamble
- Paul Donato, Chief Research Officer, Nielsen Media, Research & ARF Representative
- Gian Fulgoni, Chairman, comScore Networks
- Ron Gailey, SVP-Research & CI, Washington Mutual
- Howard Gershowitz, Co-Chairman, CMOR
- Dennis Gonier, CEO,Tarp Worldwide
- Dr. Robert Groves, Director-Center for Survey Research, University of Michigan & AAPOR Representative
- Tracy Hampton, SVP-Research Services,VISA
- Pat Healy, Vice-Chairman, InsightExpress
- Tod Johnson, Chairman & CEO,The NPD Group
- Scott Klein, President & CEO, Information Resources, Inc.
- Martin Lautman, CEO, GfK Custom Research NA
- John Lewis, President & CEO, ACNielsen USA
- Jim Lochrie, General Director-N.A. Marketing Research, General Motors Corp.
- Bill MacElroy, President, Socratic Technologies
- William Mitchell, Managing Director-Customer Research, American Airlines
- Larry Mock, President, Strategic Development & Go-To-Market, StrataMark Dynamic Solutions
- Shari Morwood, VP-Worldwide Market Research, IBM
- Dennis Murphy, VP-Technology Practice, Directions Research, Inc.
- Greg Novak, President & CEO, Harris Interactive
- Lewis Oberlander, SVP-Market Research, Warner Brothers Pictures
- Ravi Parmeswar, VP-Knowledge & Insights, The Coca-Cola Co.
- David Poltrack, EVP & Chief Research Officer, CBS Corp.
- Joe Plummer, CRO,The ARF
- Michelle Salazar, Sr. Director-Global Consumer & Business Insights, McDonald's Corp.
- Doss Struse, CEO, Momentum Market Intelligence
- Didier Truchot, Co-Chairman, Ipsos
- David Weinberger, Director-Consumer Insights, The Home Depot
- John Zogby, President & CEO, Zogby International.
The event will be moderated by Bob Lederer, Editor & Publisher of Research Business Report. More information is available at www.iirusa.com/respondentcooperation .
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