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New Head for BMRB Media
Sarah Sanderson has joined BMRB as a Director heading up the proprietary media research unit, BMRB Media. She leaves Ipsos MORI where she ran the newly combined ad hoc media research unit.
During a career spanning Ipsos, Research International and MORI, Sanderson has developed specialist media research experience but also worked on projects across a range of other sectors. She will report directly to Liz McMahon who will continue her combined remit across BMRB Media and Omnibus with an added focus on developing new services for each.
McMahon comments: 'We're delighted to have attracted Sarah to BMRB. She will bring new thinking and skills to an already successful team. I'm especially excited by her knowledge of researching media brands which is a major preoccupation for many of our media owner and agency clients in today's competitive market.'
BMRB is on the web at www.bmrb.co.uk .
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