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New President for HealthFocus
Barbara Katz has been appointed as President of US research provider HealthFocus International, a subsidiary of Irwin Broh and Associates. Katz joined the firm only 5 months ago as General Manager.
She has more than 20 years of experience in the food industry, sand was formerly Senior Director of New Products at Wyeth Nutrition where she was responsible for global new product strategy, portfolio development, and consumer insights.
Dave Waitz, President of IB&A comments: 'Barbara's international expertise in health and wellness marketing and impressive track record of bringing health and nutrition products to market in many countries is an asset to our company.'
Katz says the company's combination of MR capabilities and consumer insight makes it an exciting place to work in the current climate. 'Every major food, ingredient and cosmetic manufacturer is engaged in developing or refining a health and wellness strategy and I am eager to be a part of this.'
HealthFocus International, which conducts the biennial HealthFocus Trend Survey in 31 countries, is headquartered in St. Petersburg, FL. and on the web at www.healthfocus.com .
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