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Business Developer for RKS
US-based MR and opinion polling firm RKS Research & Consulting, a specialist in the utilities sector, has appointed Playtex veteran Ray P. Tricarico as its new Director of Business Development.
Tricarico will be based in RKS' headquarters office in Danbury, CT and will focus on developing the client base for RKS' syndicated and proprietary research products and services.
Tricarico spent more than 25 years in marketing and sales at Playtex Apparel, part of Sara Lee, Inc., eventually with responsibility for sales administration, national brand management, and trade marketing. He left in 2001 to work as a consultant, then in 2004 joined Onscreen Technologies, a Florida-based company where he was Director of Sales Operations during its start-up phase. He has a BBA degree in marketing from Pace College, New York.
David J. Reichman, Chairman and CEO, comments, 'Amid so much change in the energy industry, we will benefit from Ray Tricarico's sales experience in competitive markets'.
RKS works for electric, gas and water utilities, plus their major associations. In addition to its Danbury headquarters its has field offices in Florida, New Jersey and California. Its web site is at www.rksresearch.com .
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