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New CMO for Motorola
Motorola has appointed Kenneth C. 'Casey' Keller, Jr. as Executive VP and Chief Marketing Officer, reporting directly to Chairman and CEO Ed Zander. Keller most recently served as Chairman and CEO of Heinz Italy.
At Heinz Italy, Keller led a successful turnaround and revitalization of Heinz's leading position in Infant Feeding and Medical Food. He was previously Chief Growth Officer for H.J. Heinz Company with responsibility for defining the strategy and key initiatives to drive profitable growth and brand focus; and before that MD of Heinz's U.S. Ketchup, Condiments & Sauces (KC&S) business and Global Category Leader, Sauces & Condiments. He was named Grand Marketer of the Year by Brandweek magazine for the turnaround and growth of Heinz Ketchup. He worked earlier for Procter & Gamble Company where he helped build Pringles into the fastest-growing P&G brand.
Keller received a Bachelor of Arts degree in Economics from Cornell University and a Master's degree in Business Administration from Harvard Business School.
According to Zander, Keller is 'an ideal choice' to 'build upon Motorola's legacy of innovative global marketing initiatives, helping us further advance our vision of Seamless Mobility.'
Motorola is online at www.motorola.com .
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