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Australian Panel for ToLuna
Panel and research technology provider Toluna is to expand into the Asia Pacific market with the launch of an Australian panel community, currently at 30,000 members.
The firm says the research-only panel is a response to growing client demand for single-source sample supplies for global projects, and mirrors the firm's 16 European panels in terms of quality procedures – it was built by the same team. Toluna says it focuses on 'deep' profiling and will encourage Australian panellists to continually update their profiles across 12 key topic areas.
CEO Frederic-Charles Petit says six years of experience in panel-building gives the firm the ability to build new panels very rapidly, adding: 'This expansion into Asia Pacific signals our commitment to helping our clients maintain a consistent supply of quality sample and survey fulfilment services for their international projects.'
Toluna is online at www.toluna-group.com .
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