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RadioShack's Clark Moves to imc˛
Digital marketing agency imc˛ (imc squared) has appointed John Clark to its leadership team, as Director of Business Intelligence. Clark is the second senior MR departure in a month from consumer electronics retailer RadioShack.
At imc˛, he will manage the firm's competitive intelligence, business analytics and research teams, and will have overall responsibility for programme measurement and statistical analysis of customer behaviours and demographics.
Clark has worked at RadioShack for the past 28 years, latterly as Senior Director of Research, Business and Competitive Intelligence, involved in process redesigns, and product development. He leaves hot on the heels of Andrew Zoota, formerly Director of Research, who joined MarketVision Research in mid-November.
Dallas-based imc˛ has recently won a string of industry awards for excellence in creative web site and banner advertising design on behalf of clients: Procter & Gamble, Bayer, GlaxoSmithKline, Eli Lilly and Schering-Plough. It is online at: www.imc2.com .
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