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Barnes Brings Insight to Cadbury South Africa
Cadbury South Africa has just created the new post of Senior Manager of Market Research and Insights specifically for former Coke researcher, Jill Barnes.
Barnes has a 15-year clientside background, gained with several high profile brands – for the last five years as Market Research Manager at Tiger Brands, and the three years previously as Marketing Intelligence Manager for Coca-Cola. She began her research career managing field work for AMPS (All Media and Product Survey). Barnes' new role will involve leading Cadbury SA's Market Research and Insights team.
Cadbury South Africa is the country's number one confectionery and chewing gum company with over 30 brands in the market. Cadbury Schweppes' web site is at www.cadburyschweppes.com .
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