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Ideal Conditions for B2B Launch
US publisher BNP Media has formed a business-to-business MR company, Clear Seas Research. Benefiting from access to BNP's circulation lists, the firm's services include online panels in four of the group's key industries: plumbing, adhesives, coatings and finishings, and safety and flooring.
The firm aims to stand apart as a result of its 'captive audience and industry expertise', offering custom and syndicated research to the same companies that compete in BNP Media's industries.
BNP Co-CEO Mitch Henderson, said the launch was 'the next step in providing information that helps businesses succeed', adding: 'Our extensive experience and knowledge in our industries together with our highly sought after circulation files make us a natural fit for advanced market research capabilities.'
The group says its panels will constitute 'a valuable advisory board of industry professionals' as well as a representative sample of the target groups. 3D virtual product tests are among the methods offered. Clear Seas' key services include benchmarking, brand awareness, ad concept testing, positioning and syndicated b2b research on market trends, product usage and brand preferences.
The new company is on the web at www.clearseasresearch.com .
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