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Search Engine Marketing Survey Launched
The Search Engine Marketing Professional Organization (SEMPO) has launched a survey to measure European corporate SEM spending and highlight key trends in the European market.
The global non-profit professional association represents 500 search engine vendors and professionals from over 20 countries. Results from the survey are expected to be released at industry events in the second quarter of 2007. The survey is being conducted online by JupiterKagan Research.
SEMPO Chair Gord Hotchkiss comments: 'We see this as being the first step in establishing SEMPO as the source of information on the search marketing industry in Europe, as we've done in North America through our annual State of the Search Market Survey.'
European search marketers are encouraged to complete the survey by next Friday, January 26. Results will also be available via the SEMPO site at www.sempo.org . JupiterKagan is at www.jupiterkagan.com .
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