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Healthcare Buy for Phoenix
US-based Phoenix Marketing International has bought JZM, Inc. (Johnston, Zabor, McManus), a full service healthcare research specialist based in Durham, North Carolina.
JZM works for seven of the ten biggest global pharma firms as well as smaller and mid-size pharmaceutical and biopharm companies. The company was established in 1986 and is located in Research Triangle Park, NC. It focuses on new product, communication, and customer satisfaction research, plus web site satisfaction via a proprietary suite of research products which includes the USA's largest normative database for measuring customer experience at pharmaceutical web sites.
Phoenix Chairman and CEO Allen R. DeCotiis, Ph.D., says the move will complete his company's strategic coverage of major industry sectors, while bringing the larger firm's advanced analytic services to JZM's clients. 'In addition,' he adds, 'Phoenix is already far along in the process of working with JZM to bring additional healthcare researchers to the company and plans to make other announcements shortly.'
'The world of pharmaceutical marketing is undergoing fundamental changes that require greater expertise in non-personal marketing and managing customer experience' says JZM's President, Doug Zabor. 'The expertise provided by Phoenix's multi-cultural research, advanced promotional and brand analytics, list optimization, and rapidly expanding global capabilities will help JZM better serve the full spectrum of healthcare clients.'
Phoenix was founded only in 1999 but already has revenue of $27.0m (2006 pro-forma figure). It works in the financial services, CPG, automotive, and travel and leisure industries, and offers advanced ad and brand measurement plus direct marketing expertise. The firm has offices in Rhinebeck (NY), Somerset (NJ), Detroit, Boston, Salisbury (MD), Chicago, Los Angeles, Tampa and Miami; and is online at www.phoenixmi.com .
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