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BPRI Co-Founder Joins Circle
UK-based B2B research agency Circle Research has added b2b guru David Willan to its senior team. Willan spent twenty years building up BPRI, the agency he co-founded in 1986, which is now part of WPP.
Willan has over 30 years experience of B2B MR with a focus on the IT, Telecoms, Energy, Financial and Professional Services sectors. He remained as a director of BPRI for several years after selling it to WPP, but left in 2006 and has since been involved in a variety of projects including lecturing as Ashridge Business School.
Circle's Beth Pearson comments: 'We're absolutely delighted that David is joining us. Since Circle opened its doors in April last year we've gone from strength to strength. Our aim is to establish Circle as the leading independently owned B2B research agency and we feel that David's experience and track record will make an important contribution in enabling us to achieve this objective. Willan himself adds: 'I believe that there is a clear niche in the market for a specialist research agency such as Circle. From my experience, clients want to work with agencies that can deliver on three key things – a clear specialisation in B2B, a client-centric approach and an ability to really understand the business issues they face.'
Circle offers qual and quant research both in the UK and internationally, and is dedicated to b2b. It is online at www.circle-research.com .
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