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CIO for Lightspeed
Lightspeed Research has appointed Antonio Yenidjeian as its Chief Information Officer (CIO), responsible for overseeing its global IT strategy and operations. He also joins the firm's Senior Leadership Team.
Yenidjeian has over 28 years of experience across a number of businesses and technology practices, including senior management positions in consulting, transportation, pharmaceutical, multimedia and Internet industries. Prior to joining Lightspeed, he served as SVP/COO/CTO of Petals, Inc., a multi-channel direct marketing company, developing its global technology infrastructure and operational platforms.
President and Group CEO Anne Hedde comments: 'We are very pleased to have Tony join our team. He understands our business and shares our vision of Lightspeed Research's future. His strengths in developing and deploying innovative business and technology solutions for rapidly growing and changing organizations will help to strengthen our market position throughout North America, Europe, and Asia.'
Lightspeed's online panels provide access to household members across 34 countries. The firm is part of WPP and is online at www.lightspeedresearch.com .

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