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Nielsen Launches Consumer & Shopper Insights Suite
ACNielsen Homescan & Spectra – the Nielsen unit that examines shopper attitudes – has unveiled its new Consumer & Shopper Insights Suite, promising in-depth syndicated analysis of actual consumer buying behaviour.
Data will be gleaned from Homescan's panel, which captures purchase information about consumer packaged goods and weighted perishable products. The panel has recently expanded to cover 125,000 US households, and provides retailers and manufacturers with category reviews, and new growth opportunities.
Tim Kregor, President of Nielsen Homescan & Spectra, comments: 'Our 2007 syndicated release offers the largest active sample ever available, enabling us to provide deeper and more granular insights.'
The suite also incorporates information about lifestyle, shopper habits and income, and all reporting can be viewed via new web-based templates.
Kregor adds: 'Retailers and manufacturers now have the most comprehensive understanding of their consumers that goes beyond just behaviour, and enables more effective marketing and merchandising programmes to drive growth.'
Nielsen's recently re-vamped web site is at www.nielsen.com .
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