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BskyB Research Manager Joins Continental
London-based MR agency Continental Research has created the new position of Head of Media Research, and appointed ex-BskyB researcher, Kiri Mitchell, to the role.
As Audience Research Manager at BskyB she was responsible for audience research across Sky News, Sky Movies and Sky Sports. Prior to this she worked in sponsorship and online research at Sky Media.
Mitchell joins Continental to support the firm's existing portfolio of media clients and to develop new clients across all areas of the media industry. She reports to Director of Advertising and Media, David Evans, who comments: 'We are striving to deliver credible solutions to our media clients based on our personal client-side backgrounds and expertise. Kiri's knowledge will be invaluable to our clients.'
The firm's media research service includes analysis of some of the latest developments including IPTV (Internet Protocol Television), VoIP (Voice over Internet Protocol) and VOD (Video on demand). Its web site is at www.continentalresearch.com .
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