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New President To Ignite Tinderbox
Washington-based health and wellness MR firm, The Hartman Group, has appointed Michelle Barry as President of its culture, innovation and trends agency, Tinderbox.
Barry has been with The Hartman Group since 2000, when she joined to head the qualitative research team and develop all qualitative and ethnographic research methodologies, design and analysis. Her research experience was gained while conducting anthropological work in Mexico, the Caribbean and among Native American populations in the Pacific Northwest, where she focused on culture, language, imagery and ritual. Barry originally worked in the fields of visual communications and graphic design, and she also spent more than ten years as a physician's assistant.
Harvey Hartman, Founder, Chairman and CEO of The Hartman Group commented: 'Tinderbox allows us to expand our horizons (and those of our clients) beyond the health and wellness arena while drawing from a variety of academic disciplines such as sociology, anthropology and linguistics to provide a unique cultural perspective on consumer behaviour. I'm thrilled to have Michelle take on this new role as an agent of change where Tinderbox makes sense of complex, unpredictable consumer behaviour.'
Barry has a PhD Sociocultural & Medical Anthropology from the University of Washington, and an AAA Visual Communications from the Art Institute of Seattle.
Tinderbox was launched in October 2006 to provide consumer-centric innovation and strategy, and is online at: www.tinderboxthg.com . Parent company, The Hartman Group, is on the net at: www.hartman-group.com .
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