| |
KMR Unites North American Divisions, Names President
Kantar company, KMR Group, has consolidated its US and Puerto Rican operations under the leadership of Bill McKenna, who has been appointed President and CEO of KMR North America.
The re-branded practice is born from KMR Inc, which was established in 1998 as KMR Group's US media research arm, and Puerto-Rico based Mediafax, which was founded by McKenna in 1988 and acquired by KMR Group in 2001. Mediafax is best known for its peoplemeter TV audience measurement service.
McKenna has more than 30 years' US research experience in advertising testing and syndicated media measurement. Before establishing Mediafax, he was President of AdTel, and helped design the Time Inc/Arbitron ScanAmerica ratings service.
Explaining the reason behind the consolidation, KMR Group CEO Andy Brown said: 'With the rapid growth in new media opportunities and the requisite changes in media measurement methodologies, KMR is further investing in its US presence with the full intent of capitalising on emerging US media measurement opportunities'.
In the new structure Annette Nazaroff will continue to lead the KMR US practice group as Executive VP, KMR Inc, reporting directly to McKenna.
KMR is a division of the Millward Brown Group, which is part of Kantar, the consultancy division of WPP. The agency manages research operations in more than 30 countries and is online at: www.kmr-group.com
|
