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Nielsen Develops Indian Panels
Bangalore-based ACNielsen ORG-MARG, part of the Nielsen Group, is recruiting online consumer panels to target the Indian youth audience and upper income groups.
Mr NS Muthukumaran, Director Online Research and Technical Training explained that in a country where online research is still at an embryonic stage due to very low Internet penetration, these two segments had been selected because of their high level of web usage.
'We have already started one such online panel comprising 3,000-3,500 members. We intend to increase the members of the panel to 50,000 by the end of this financial year.' Muthukumaran commented. He added that he expects the quality and accuracy levels of the survey response to be extremely robust.
ACNielsen ORG-MARG was formed in 2000, after Indian research companies ORG and MARG merged in 1995 and were then acquired by VNU. In South Asia, ACNielsen ORG-MARG operates under the dual brand names of ACNielsen for retail measurement, and ACNielsen ORG-MARG for customised research services. The firm employs more than 1,500 staff across 150 cities and towns and is online at www.acnielsen.co.in .
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