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Hispanic Ad Tracking System Launched
New York-based news and analysis firm, Portada, has launched a data driven print ad-tracking system that enables users to identify Hispanic marketing spend.
The tool helps pinpoint which brands are targeting the Hispanic audience and which newspapers they are using to do so.
'This is a very effective tool for publishers, direct marketers and corporations interested in reaching the Hispanic market' explained Marcos Baer, Publisher of Portada.
The system is searchable by publication title, brand and category and offers year-over-year comparisons, which allow the user to spot market trends. The data is searchable through Portada's web site and displays in an Excel spreadsheet.
Portada was established in 2003 to provide knowledge about the US Hispanic and pan-regional (Spanish-speaking world) media, advertising and content markets. The firm, which boasts the only audited trade publication in the Hispanic media marketplace along with five magazines, is online at www.portada-online.com .
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