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Former BSkyB Researcher Joins Essential
London-based media and consumer agency Essential Research has hired Alex Vishney as an Associate Director and Head of Quantitative Research.
For the last two years, Vishney has held senior research positions at BSkyB; latterly as Acting Head of Research. He joined the firm to design and implement a new prospect segmentation programme; manage the review of its brand and ad research programme; and oversee NPD, customer, and interactive research. Prior to this, Vishney was Insight Manager at O2, and a Research Consultant at Sydney-based agency Eureka Strategic Research.
His remit at Essential is to direct the growth of the company's quantitative research business, with a particular focus on providing clients with a more strategic and consultative approach. Vishney will also oversee the development of the company's CAWI concept and media evaluation tools.
Agency Director, Alex Charlton, said of the appointment: 'We are delighted to welcome Alex into the Essential family. His experience and understanding of both quantitative and media research make him the perfect addition to our team and hopefully a valuable resource to our clients.'
Essential was launched in 2005 by three ex-BBC researchers, Luca Antilli, Alex Charlton and Stuart Knapman, and in year one grew revenue to £1.2 million – it now employs 8 staff. Web site: www.essentialresearch.co.uk .
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