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Nielsen Names Barns to Succeed Tomei
Following the recent departure of Robert Tomei, Mitch Barns has been named Global President of Nielsen's consumer segmentation tools, Homescan, Spectra and Loyalty. The move continues the firm's reorganisation of its Consumer Product Leadership team.
Barns, who was formerly President of BASES and Nielsen Analytic Consulting, takes on the global position to oversee the expansion of Spectra, which was launched in Canada in 2003 and will continue this year with launches in Australia and Mexico, followed by Europe in 2008.
After a 13 year career with Nielsen, Tomei left to take up the role of Global Head of Access Panels at TNS last month (www.mrweb.com/drno/news6737.htm ).
As part of the re-structure, Dennis Moore steps up to Global President of Nielsen Analytic Consulting from his previous position of Senior VP in charge of Nielsen Analytic Consulting for North America; while Tim Willke advances to Global President of BASES from his former role as Head of BASES in North America, and now reports to Barns.
Both Barns and Moore report to Joe Willke, President of Nielsen's Global Consumer Product Leadership, who commented: 'Tim and Dennis will deliver even greater value to our clients in these crucial areas. We are also poised to become the global leader in consumer and shopper targeting. Mitch will be key to delivering this promise to our clients.'
Nielsen is on the web at www.nielsen.com .
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