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comScore Launches New Service while Shares Soar
comScore saw its share price climb from $16.50 to $23.47 yesterday, its first day of trading on the Nasdaq. The firm has also entered into a joint marketing initiative with San Diego-based search marketing analytics company SEMDirector, to launch a search analytics suite.
The jump in share price, more than 40%, followed comScore's Nasdaq flotation on Wednesday (www.mrweb.com/drno/news6970.htm ).
The new analytics suite offers a central dashboard combing search data with client-supplied metrics, competitor activity and search engine information. Partner firm, SEMDirector develops automated software for managing search marketing, pay-per-click advertising and organic search optimisation of web pages. It will use comScore's qSearch tool – which quantifies consumers' search activity – to enhance its Marketing Action Platform, allowing advertisers to measure competitive presence through share of clicks on all major search engines.
comScore Senior VP James Lamberti commented: 'SEMDirector's innovative, software-based delivery platform is a great complement to the deep understanding comScore has amassed on the trends and performance of search marketing globally.'
Russ Mann, CEO of SEMDirector adds: 'The rich data available within comScore qSearch and our deep understanding of analytics and strategy in paid and organic search programs for large advertisers allow us to greatly improve the knowledge our clients can utilise to gain sustainable competitive advantage in search.' The two companies plan to co-sell each other's solution to their customer base.
SEMDirector manages its clients' online brand presence, paid search advertising campaigns, organic search engine optimisation efforts, co-op advertising programs and automated data integration. The partners' web sites are at www.comscore.com and www.semdirector.com .
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