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Synovate Healthcare Opens in Turkey
Synovate Healthcare has opened an office in Istanbul, its first in Turkey, with a dedicated team offering Turkish clients both ad hoc and syndicated research services.
Ilkay Birbil-Raoul moves from the division's French company to lead the new operation as Country Manager. Her agency- and client-side experience includes spells at Abdi Ibrahim Ilaç, GfK France, AC Nielsen Turkey, Audits and Surveys USA, RI Turkey and & IBS A.S.
Michael Spedding, CEO of Synovate Healthcare, comments: 'Turkey is an increasingly important pharmaceutical market and our expansion here will enable us to offer global resources and local knowledge to Turkish clients. Ilkay's expertise and experience makes her ideally placed to spearhead our Turkish operations.'
Synovate Healthcare is the global specialist healthcare arm of Synovate, and is online at www.synovate.com/healthcare.
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