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Partners Launch SEM Dashboard
Three US-based online marketing firms - SEMDirector, DoubleClick and WebTrends - have joined forces to offer a 'global dashboard' for search marketers in large firms to analyse their search strategies.
Following six months of development work, San Diego-based search marketing firm SEMDirector is integrating its Paid Insight tool with DoubleClick's DART Search product for keyword performance tracking and multi-level campaign analysis. WebTrends will integrate its WebTrends 8 Web analytics and marketing intelligence system with both the SEMDirector Paid Insight and SEMDirector Organic Search campaign automation tools for behaviour-based search analysis and tracking.
According to Russ Mann, CEO of SEMDirector: 'By partnering with DoubleClick for paid search campaign management technology, and WebTrends for its analytics, we can offer clients a single access point of information for measuring campaign success.'
Tore Steen, VP Business and Corporate Development at WebTrends added: 'Combining our core strength in analysing individuals' web site interactions with SEMDirector's performance management technologies will build a competitive advantage for all types of marketers.'
Oregon-based WebTrends recently upgraded its Marketing Lab2 product with additional options aimed at helping clients optimise site performance (www.mrweb.com/drno/news7115.htm ). Web sites for the partner firms are at www.semdirector.com , www.doubleclick.com and www.webtrends.com.
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