Synergy Boosts Offering with DecisionPoint Buy

In the US, Ohio-based marketing consultancy Synergy International has acquired customer insight firm DecisionPoint Marketing and Research.

Founded in 1994 as a marketing research focus facility, DecisionPoint will now operate as a wholly-owned subsidiary of Synergy. The firm will offer a broader suite of services which include full-service focus group recruiting and facility rental; mock jury trials; mystery shopping; web usability groups; and online surveys.

Synergy Chairman and Chief Customer Experience Officer Rachel Daniel explained: 'This acquisition is an important step in our long-term vision and growth strategy. We're combining the passion, creativity, and research knowledge of two leading-edge companies. Now we are better positioned to help corporations build lasting relationships with their customers.'

Amy Merrill, CEO and Founder of DecisionPoint commented: 'Synergy is a market leader in voice-of-the-customer and voice-of-the-employee marketing research. Our clients will now benefit from our full service solutions in strategic consulting as well as research.'

DecisionPoint's facility offers two presentation rooms, side-by-side observation areas and a private viewing suite behind one-way mirrors. Synergy specialises in Customer Experience Management (CEM) which it describes as 'the process of strategically managing a customer's entire experience with a product or a company.' The firms are online at www.synergycem.com and www.decisionpointconsulting.com.