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Fredericks Leaves TNS MI
Steven Fredericks is stepping down with immediate effect from his role as President and CEO of TNS Media Intelligence (TNS MI), and will be replaced as President by Bev Andal, who also takes overall charge of US Operations.
Andal has more than 25 years of experience in advertising research services, and has been the firm's Chief Operating Officer for the last five. Her achievements with the company include the development of AdScope, enhanced MediaWatch television monitoring technology and a suite of new web-based products.
Jean-Michel Portier, Global Head of TNS MI, comments: 'Steve has made important contributions to helping TNS MI strengthen our market leadership position in the US. Our recent efforts to invest in and expand the MI product offerings have enabled us to provide the most comprehensive advertising and marketing intelligence to our clients. We now need a different set of operational and leadership skills to adapt our organization to the priorities of TNS' strategy and accelerate our position in the marketplace... Bev has the right mix of talent and expertise to take TNS MI to the next level.'
Online at www.tns-mi.com , TNS Media Intelligence monitors 3 million brands worldwide across a multitude of media, including TV, radio, print, Internet, cinema and outdoor.
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