Metra Seis Buy Strengthens Synovate Spain

Synovate has acquired Spain's largest independent full service market research agency, Metra Seis, for an undisclosed sum.

Metra Seis will eventually be integrated into Synovate's existing Spanish business in a move which the firm says will create scale advantages and a broader client offer. Synovate Iberia MD Enrique Domingo (pictured, left) will lead the new Spanish business, while current Metra Seis MD Julio Vidosa (pictured, right) becomes Deputy MD of Synovate's operations in Spain.

Global CEO Adrian Chedore explained that the new business further enhances Synovate's position in ad hoc market research in the country: 'We are significantly raising our profile in quantitative research, with Metra Seis' capabilities nicely complementing Synovate's existing full-service operations and strong position in qualitative research.'

Chedore says Metra Seis's presence in the automotive and FMCG sector complements Synovate's practices and solutions in these areas.

Metra Seis was founded in 1964 and currently has a staff of 75 based in Madrid and Barcelona. Synovate, which employs more than 5,700 staff across 52 countries, recently appointed Marina Navarro as Head of Qualitative in Madrid (www.mrweb.com/drno/news6937.htm ).

Web sites are at www.synovate.com and www.metraseis.com.