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Itracks Launches Bulletin Board Focus Groups
Canadian data collection firm Itracks has launched the Bulletin Board Focus Group. Among the promised benefits are easier management of multi-media files, quicker identification of new posts, and a new language menu for global research.
Additionally, the Bulletin Board integrates with the firm's concept testing tool iMarkIt, which was launched earlier this month (www.mrweb.com/drno/news7272.htm ).
'With market researchers turning more and more to online methodologies, Itracks is continually evolving its suite of online qualitative tools to meet the growing needs of the industry,' said Jim Longo, VP Client Development.
The Saskatoon-based firm employs 100 staff across North America. Its web site is at www.itracks.com.
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