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Media Research Veteran Joins Universal McCann
Eighteen months after stepping down as VP-Director of Research at Carat Insight, Rob Frydlewicz has returned to the Madison Avenue ad agency world in his new role as Senior VP-Director of Media Research at Interpublic's Universal McCann.
Frydlewicz has 25 years' experience of analysing media research data. His last role with Carat lasted three and a half years, prior to which he worked as a Media Research and Planning Executive at NW Ayer, Young & Rubicam and Scali, McCabe Sloves. Most recently, he ran his own firm, RAF Consulting, with clients such as Mediamark Research, Nielsen's and Arbitron's Project Apollo (www.mrweb.com/drno/news6397.htm ) and the Council of Better Business Bureaus.
In his new role, Frydlewicz reports to Universal McCann Director of Consumer Insights Graeme Hutton.
Advertising giant McCann-Erickson's media services discipline dates back to 1902. In 1999 the group consolidated its media operations into a single global organisation by creating Universal McCann. Today, the firm employs 3,000 staff in more than 100 countries and is on the web at www.universalmccann.com.
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