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Bilingual US Panel for Research Now
Online fieldwork and panel specialist Research Now has launched a US panel comprising 400,000 individuals who can choose to take surveys in either English or Spanish.
This is the latest proprietary panel to be added to the company's Valued Opinions 'family' of research-only panels and membership is strictly by 'invitation only'.
To support the company's focus on panel quality, there is a restriction on the number of surveys panelists can complete, there are no open survey areas where panelists can voluntarily take surveys, and respondents are given an incentive in the form of US dollars which are redeemable as gift certificates.
Panelists have been profiled on a wide range of criteria including job roles and titles, as well as use of telecoms and technology, financial services, healthcare, and consumer goods.
Senior VP Business Development Charles Pearson commented: 'Quality has always been at the core of Research Now's family of panels across the world, and our US panel reflects this consistent philosophy.'
Research Now owns 25 proprietary online panels comprising more than 1.9 million active panelists globally. Last month the firm launched a standard toolkit for quick and easy Flash survey enhancements (www.mrweb.com/drno/news7306.htm ). The company's home page is at www.researchnow.co.uk.
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