TARGUSinfo Hires Claritas Analytics Veterans

In the US, market research executives Keith Peterson and Ken Inman have joined consumer and business information firm TARGUSinfo to build its new generation analytics capabilities, known as The ElementOne Analytics Platform.

Peterson becomes SVP of Operations. He joined Claritas in 2002 to develop and launch Integras, which provides strategic consulting and decision support solutions for location research and customer marketing. Prior to this, he was President at analytical services firm V3 Global, and held senior management positions at The Polk Company.

Inman takes on the role of VP of Research & Development. He was previously VP of Analytics and Primary Research for Integras, and before joining Claritas as Assistant VP in 1995, he was Senior Financial Economist at a financial risk management firm called CATS and Assistant Professor at Claremont McKenna College, teaching statistics, macroeconomics, econometrics and economic forecasting.

TARGUSinfo Executive VP Robert Nascenzi heads the ElementOne team and commented: 'We've shaped our analytics platform according to three combined decades of insights from Keith and Ken in developing predictive analytics solutions and bringing them to market.'

The company is headquartered in Vienna, Virginia. Its ElementOne division delivers a range of techniques to quantify and qualify customer behaviour and is online at www.TARGUSinfo.com/elementone.