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Nielsen Expands Portal Monitor in Hong Kong
Nielsen Online has added an additional 12 portals to the list of 40 it currently monitors for its Market Intelligence service in Hong Kong.
The firm says it made the additions in response to the growing demand among advertisers and web site owners for more information on Internet users' behaviour in this area.
'Media planners and agencies can now gain a more complete picture of the Internet advertising market, which helps evaluate the effectiveness of their promotion campaigns,' commented Business Development Director Joseph Kam (www.mrweb.com/drno/news5758.htm ).
With the addition of sites like atnext.com, mingpao.com and sina.com, the company now claims to monitor two fifths of the portals in the region. According to Nielsen's latest AdRelevance online ad tracking survey (www.mrweb.com/drno/news5903.htm ), the online ad market in Hong Kong showed strong growth in the third quarter of 2007, with ad spend at HK$163 million.
Nielsen Online, recently formed from a merger between Nielsen//NetRatings and BuzzMetrics (www.mrweb.com/drno/news7445.htm ), is online at www.nielsen-online.com.
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