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Rushton Returns to Quaestor
Caroline Rushton has rejoined UK-based research firm Quaestor, as a Director of Qmedia, its specialist media division.
Rushton worked previously at Quaestor, playing a part in its launch of WAPI methodology, before leaving for a stint at another Yorkshire-based firm, communications group Brahm, where her insights were used to inform advertising development and plan campaign strategy. In her new role she will head up and oversee the future development of Qmedia, including its London expansion.
According to Rushton, Quaestor's recent acquisition by Optimisa plc has 'opened up some fantastic opportunities' for Qmedia, including collaboration with sister companies such as KAE.
Optimisa CEO Simon Dannatt says he has 'heard great reports of Caroline's previous work at Quaestor', adding: 'Media is an important sector for us and by collaborating across the group we are able to offer our clients a unique breadth and mix of services. Qmedia is an essential ingredient in that mix'.
Quaestor's web site is at www.quaestor.co.uk.
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