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Latin American Launches for Research Now
Research Now has added three more online panels to its global offer - in Mexico, Chile and Argentina. The firm already operates panels in the US, Canada and Brazil, as well as Europe and Australia.
The new panels follow the Research Now standard model but are standalone, locally recruited propositions each with individually designed incentives.
Mexico is home to almost three quarters of the Central American population and 87% of the region's Internet users, while Argentina, Chile and Brazil account for more than 75% of online South Americans, according to www.internetworldstats.com.
Group MD Andrew Cooper says the launch of three further panels in the Americas enables the firm 'to make its coverage even more comprehensive and to provide clients with a central, reliable contact point and sample source for fieldwork in the region.' The company now has 28 proprietary panels globally with 2.2 million active panelists.
The new panels have home pages at www.opinionesvaloradas.com.mx , www.opinionesvaloradas.com.ar and www.opinionesvaloradas.cl.
Research Now is an independent public company quoted on the AIM market of the London Stock Exchange and is online at www.researchnow.co.uk. Offices are in the UK, US, Australia, Germany, Canada, France and Greece.
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