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iModerate Hires Strategic Accounts Director
In the US, online qual agency iModerate has hired former Sony Marketing Research and Consumer Insights Manager Robert Liguori as Director of Strategic Accounts.
He joins the firm with eight years' research and account management experience. At Sony Online Entertainment Liguori specialised in converting point-of-sale (POS) and consumer data into actionable business strategies, and was also responsible for all focus testing, concept testing, surveys, polls and questionnaires at the firm. For the four years prior to this, he was an Account Manager at The NPD Group. He has a BA and MA in General Management from Dowling College, and a Certificate in Strategic Marketing from Indian University's Kelley School of Business.
Commenting on Liguori's appointment, Founder Carl Rossow said: 'Robert's experience and industry know-how will make him a valuable asset, and we are lucky to have him.'
Denver, Colorado-based iModerate was founded in 2004. In April last year, the company launched nine new research tools designed to help clients add in-depth qual insight to online quant surveys (www.mrweb.com/drno/news6704.htm ).
Its home page is at www.imoderate.com.
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