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TNS Merges Chinese Panels
TNS has merged its own continuous research service in China with that of its joint venture CTR Market Research, under the Worldpanel brand. Jason Yu is appointed to lead the newly merged unit as General Manager, TNS Worldpanel China.
Until now, the separate Consumer Panel run by CTR, a joint venture between TNS and CITVC, has focused on local clients; while TNS China's own Worldpanel has concentrated on global clients based overseas but with operations in Mainland China.
The merged panel measures household consumption across categories including cosmetics, food and beverages and the toiletry/household sector, based on its National Urban Panel, a pre-recruited sample of families covering 20 provinces and four municipality cities (Beijing, Tianjin, Shanghai and Chongqing).
CEO David Lowden says the move means 'a bright new future' for continuous research clients, who now have 'a more powerful offering, a focused management team, and strong support from TNS in terms of products, systems and expertise.'
Madam Chen Ruoyu, President of CTR Market Research, says the move is 'a big event in China's market research industry', adding: 'it makes sense to develop our continuous research service under the highly regarded brand of TNS Worldpanel.'
TNS has 150 professional researchers and more than 300 employees in three full service offices in Shanghai, Beijing and Guangzhou. TNS China focuses on the Consumer, Automotive, Healthcare, Finance and Technology sectors and is online at www.tns-global.com.cn. CTR has the largest research network in China with more than 450 full time professionals, and is on the web at www.ctrchina.cn.
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