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Nielsen Finds Work for Idell
Nielsen has hired Cheryl Idell, most recently Executive VP, Media and Marketing Planning at Twentieth Century Fox, to lead the growth of its media analytics products.
As Executive Vice President, Media Product Leadership, Idell will collaborate with leaders responsible for analytic product offerings across Nielsen, including NielsenConnect, Nielsen Entertainment, Nielsen DigitalPlus and the Consumer Media Analytics team. She will report to Jim O'Hara, President, Media Product Leadership for The Nielsen Company.
Prior to Twentieth Century Fox, she was President and Chief Strategic & Research Officer at IAG, of whose launch team she was a founder member. Before this, she worked in senior strategic planning and research roles at the Interpublic firm Initiative Media, helping to create the agency's first New Media Division and to develop television reach and frequency optimization system WestOpt. She also authored the Ad Receptivity Study and the marketing-to-children title The Nag Factor.
Says O'Hara: 'Cheryl brings more than two decades of experience in media, advertising and research and a unique perspective of the media client point of view that will enhance our ability to provide the best analytical products and solutions to our clients.' For her part, Idell says she is 'excited to get back to my research roots' at a time when the importance of information and analytics to the industry has never been greater.
Nielsen, with headquarters in Haarlem, the Netherlands, and New York, is online at www.nielsen.com.
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