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BDRC to Benchmark Middle East Hotels
London-based MR agency BDRC has launched its VenueVerdict customer feedback and competitor hotel benchmarking service in the Middle East.
The real-time service provides hoteliers and other meeting venue operators with instant e-mail alerts as soon as customers complete surveys, providing detailed feedback on all aspects of an event. Month-end reports are also available containing league tables of venues, with the top performing locations announced each quarter in Meetings & Incentive Travel magazine.
Launched in the UK in 2006, VenueVerdict will now include data from hotels in Dubai, Qatar, Oman, Egypt, Kuwait, Jordan and Saudi Arabia.
Director of Performance Management Matt Costin explained: 'The roll-out of this service in the dynamic Middle East markets is an important step in our vision of providing a global performance benchmarking system for hotels and other MICE venues.'
BDRC was founded in 1991 and is on the web at www.bdrc.co.uk. Last week, the company announced that it had been appointed as the UK representative of international research network, Associated Global Market Research (www.mrweb.com/drno/news7873.htm ).
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