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Valient Opens Specialist Auto Practice
In the US, market research and management consulting firm Valient Solutions has launched Valient Automotive to supply consumer data to vehicle manufacturers, automotive suppliers, dealers and online retail and investment firms around the world.
The practice conducts ad hoc research, advertising and product testing through online focus groups. Static images, print and radio ads, TV commercials and product demo videos can all be tested using this methodology, and the division also conducts brand equity, consumer and B2B satisfaction measurement and concept development studies.
'The global automotive industry is highly competitive and dependent on reliable consumer market research. Our extensive automotive domain expertise and low-cost research solutions offer market intelligence at price levels 30-40% below that of our competition,' said Valient Solutions President & CEO Scott Upham.
Upham founded the firm last May, having worked in the automotive sector for much of his two decades in MR (www.mrweb.com/drno/news6814.htm ).
Valient also works across the healthcare, technology, travel, consumer packaged goods, government, energy, financial services, education and entertainment industries. Its web site is at www.valientsolutions.com.
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