Lamsfuss to Smooth Nielsen's European Path

Nielsen Online has appointed Rene Lamsfuss to the newly created role of Senior Director, Product & Methodology EMEA, where he will work alongside European industry bodies to tailor the firm's suite of Internet measurement technologies to the needs of the regional market.

Since 2005, Lamsfuss has worked at United Internet Media, where he was most recently Head of Market Research. He began his career as a Client Service Consultant at NFO TPI (a subsidiary of Infratest Group), before moving to the European Market Research Team at Lycos Europe. Lamsfuss recently chaired the IAB Europe and EIAA working group formed to develop interactive audience measurement standards (www.mrweb.com/drno/news7503.htm ). He studied Geography, Social Sciences and Political Science at Heinrich Heine University in Düsseldorf.

Stefan Raum VP Central Europe at Nielsen Online commented: 'Rene is one of the leading thinkers and protagonists in the European online measurement landscape. He has a great understanding not only of the challenges and opportunities in Internet measurement, but of the needs of our clients and the requirements of the industry bodies.'

Louise Ainsworth, MD of EMEA for Nielsen Online added that Lamsfuss would be working with industry bodies and clients across Europe to progress a long-term agenda of 'innovation and localisation' of the firm's products.

Nielsen recently combined its Nielsen//NetRatings division with BuzzMetrics to form Nielsen Online to deliver measurement and analysis of online audiences (www.mrweb.com/drno/news7445.htm ). Web site: www.nielsen-online.com.

Last week the firm signed a contract with a consortium of Bulgarian media companies to develop a common audience measurement currency in the country (www.mrweb.com/drno/news7998.htm ).