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Online Pollsters Link to Tackle Election
Online polling specialist Votivation has announced today a strategic partnership with Frank Luntz and Luntz, Maslansky Strategic Research Inc. as it gears up for the US 2008 presidential election race.
Luntz will work with the firm on corporate, political and non-profit campaigns up to and beyond the election. He will host and contribute to the Votivation Decision 2008 voting and opinion channel and assist with the company's US and international partnership development. Votivation says web users will be able to contribute to and participate in 'a unique multi-layered dialogue' with its clients, Luntz, and each other, during a contest it says is 'set to be the most widely followed US election ever'.
Company founder David Hunter comments, 'Frank's unparalleled understanding of communicating with the electorate, combined with Votivation's stakeholder and campaigning tools, provide a low-risk opportunity to create significant citizen- and customer-led brand value.' Luntz, who also joins Votivation's Advisory Board, says the company's approach 'generates some interesting demand-pull perspectives on today's issues and politics'. The partnership also means clients of Luntz's firm can use Votivation to test new ideas and initiatives amongst target, national and global audiences.
Votivation offers user-generated opinion, polling and petitioning tools to generate instant feedback on key issues, actively harvesting, promoting and quantifying views and opinions; and uses a system of rewards given to members' and clients' chosen charities and good causes. Luntz, Maslansky describs itself as 'the only market research firm in America that truly specializes in language'. Web sites are at www.votivation.com and www.luntz.com.
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