Harris Hires Brand And Marcoms Head From Ipsos

Harris Interactive has appointed Kevin Ford as European Head of Brand and Marketing Communications Research. He also becomes part of the senior leadership team of Harris Interactive UK.

Ford joins from Ipsos where he served as Head of Innovation and Marketing Sciences and held a seat on the UK Board. He began his career more than 20 years ago at in the Consumer Division of RSL where he worked on quantitative projects.

As an accomplished public speaker, Ford has presented papers at many conferences. He is also the author of Brands Laid Bare, which covers topics such as consumer needs, brand equity, touchpoints, segmentation and trends. He has a degree in Mathematics from St John's College, Oxford.

In his new role, Ford reports to George Terhanian, who commented: 'Kevin's depth of knowledge, international experience and demonstrated ability to solve clients' business issues creatively and effectively will strengthen our offer in Europe immediately. He will make a tremendous addition to our team.'

Web site is www.harrisinteractive.com .

In February, the firm launched its 'Harris Interactive Commitment Model', which it claims enables clients to see how changes in a company's operation affect business results.