Healthcare Launch for Former Synovate Execs

In the UK, former Synovate Healthcare Execs Marianne Purdie and Guy Pascoe have set up a new primary market research agency focused on the medical device and diagnostics industries.

London-based Purdie Pascoe will offer full service, global capabilities in both qual and quant research; and its full spectrum of services includes data collection, interviewing and moderation and advanced analytics.

Purdie has more than 20 years of international healthcare market research experience, gained in both client-side and agency environments. Most recently she was MD for Europe at Synovate Healthcare, responsible for ad hoc pharma and medical device business streams. Prior to this she was a Director at NOP Healthcare where she developed and ran the medical device division. She began her MR career with Upjohn, which is now part of Pfizer.

For the past six years, Pascoe has led the medical device practice at Synovate Healthcare where he managed more than 100 multinational studies in the medical device and diagnostics sector. His previous experience includes three years with Deloitte Consulting and three years of business development for Carphone Warehouse. He has a BA from Oxford University and an MBA from INSEAD.

'We recognise the particular needs of the device/diagnostics market in terms of primary research,' commented Purdie. 'Given our backgrounds and experience we are uniquely positioned to provide added value research in this sector.'

Pascoe told DRNO that the firm, which was founded last month, is already working on several client projects.

Web site: www.purdiepascoe.com .