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Canada Chooses PPM for TV and Radio
BBM Canada, supplier of radio and television audience ratings services to the Canadian broadcast advertising industry, has selected a joint bid by TNS Media Research and Arbitron Inc to deploy Portable People Meter (PPM) technology to measure TV and radio in Canada.
The new PPM television service will use the world's largest combined TV and radio meter panel. Installation of the system will begin in early 2009 and will roll out later that year.
The partners beat three rivals to the contract, in an evaluation process beginning in June last year. TNS and Arbitron have been working together to promote PPM internationally since the turn of the century, and over 30,000 PPMs are currently in use around the world across eight commercial measurement services.
Richard Marks, Global Head of TNS Media Research, commented: 'BBM blazed the trail in portable measurement when it adopted PPM for TV audience currency in Montreal and Quebec in 2004. Since then the system has been adopted as currency in a number of countries so we are delighted that the PPM is being adopted by the rest of Canada.'
Jim MacLeod, President and CEO, BBM Canada, said his organisation's goal was 'to ensure that our electronic television measurement system was employing the most efficient and cost-effective technology available', and added: 'I am confident that BBM's Board of Directors has chosen a technology solution that will not only meet the audience measurement needs of today but will also anticipate and adapt to the needs of the future.'
BBM Canada, Sondages BBM in Québec, is a not-for-profit, member-owned tripartite industry organization operating since 1944, and takes its members from television and radio stations and networks, ad agencies, and advertisers.
Web sites: www.bbm.ca and www.tnsglobal.com .
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