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Mobile Web Site Analysis Tool Launched
US mobile ad network AdMob has introduced a new system to improve understanding of user behavior and measure usage of mobile web sites and mobile ad campaigns.
AdMob Mobile Analytics is a free service which the firm says can help mobile site owners understand their audience, optimize their content and improve usability. It can be set up in 'less than ten minutes' and allows site owners to track site performance metrics such as unique visitors, duration of visit and page performance, as well as user details including geography, operator and device specifics.
Commenting on the benefits of the new service, Linda Barrabee, Program Manager Wireless at technology research agency the Yankee Group said: 'Analytics tools are critical for web publishers and the availability of these solutions will assist in driving a better user experience on the mobile web.'
AdMob Founder and CEO Omar Hamoui comments: 'Combined with the ability to track conversion of the specific events and actions that the campaign seeks to drive, this enables measurement of campaign performance. With AdMob Mobile Analytics, advertisers can now track the success of campaigns run on any mobile ad network.'
Founded in 2006, AdMob serves more than 2.5 billion mobile banner and text ads per month, and offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries.
The service is currently accepting limited private beta sign ups. Web site: www.admob.com .
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