| |
Internet Radio Deal for comScore and Arbitron
US online ad platform TargetSpot has begun providing its nationwide network of more than 600 Internet radio stations with access to comScore Arbitron Online Radio Rating audience estimates.
The comScore/Arbitron system, which provides average quarter-hour and cumulative (Cume) audience estimates for standard dayparts and demographics, will now be available to help larger advertisers and agencies make more informed purchasing choices.
'Clients need detailed information that will allow them to size the opportunity for Internet radio,' said TargetSpot CEO Doug Perlson. 'Our Arbitron measurement will serve as one more tool that media planners and buyers now have to make the smart, fully informed choices that will allow them to define our reach and target their core audience.'
Bill Rose, Arbitron's SVP Marketing & Business Development, says that the weekly Internet radio audience has grown by more than 60% since 2005.
The comScore Arbitron service is based on approximately a quarter of a million US participants within the comScore global consumer panel. Using proprietary and patent-pending technology, comScore passively and continuously captures the online activities of these panelists, including online radio listening behavior.
Web sites: www.targetspot.com , www.comscore.com and www.arbitron.com .
|
